The Lead Marketability report uses Foureyes' identity resolution logic to enable you to spot gaps in your process.

You can drill down by store, salesperson, and source to spot opportunities for process improvements.

We look for complete email addresses and phone numbers (i.e. emails must have an @, phone numbers must be 10 or 11 digits, etc). Additionally, we match that email up against our database of known "false" values, such as:

If the customer has no valid contact information, they are marked as "No Contact Info"