QSPs, or Quality Sales Prospects, are prospects that Foureyes Tap has determined are in the market to purchase a vehicle. Our team of human analysts are listening to every call, and reading every form and chat that comes through your dealership's website to identify which of your leads are actually showing buying behavior.
Who are they?
Real sales customers whose shopping activity on your website shows they are looking to buy, as qualified by our team of real human analysts.
Why do you care?
In traditional digital marketing, everything is considered a lead, leaving you to figure out why you have a ton of leads and not a lot of sales. Identifying a QSP helps you determine 1.) what is actually generating sales leads and 2.) where am I getting my leads and how am I closing them.