If you're reading this, you have most likely seen two metrics that Foureyes Tap uses to report on your website sales prospects: Traffic Quality and Process Quality.
Tap measures traffic quality by looking at the percentage of Quality Sales Prospects against the overall unique lead actions taken on your website.
Tap measures Process Quality by looking at the percentage of your Quality Sales Prospects that are Recovered, Missed, or Flagged for no recorded follow-up.
(Recovered + Missed + Flagged QSPs) ÷ New QSPs
Process Quality is intended to measure how healthy your dealership's process is. The higher the percentage, the better you are processing your website leads.