Arguably, the Suggested Vehicles campaign type is the most important campaign to understand as all shoppers qualified to get 20/20 emails are sent Suggested Vehicle emails. This is your workhorse campaign, the meat and potatoes that keeps your dealership and your inventory top of mind. Here’s why.
The suggested vehicles campaign takes the personal preferences shoppers have exhibited (let’s say four-door trucks under $34,000) and shows inventory that matches that search. Inventory featured in the suggest vehicles campaign could be:
- The piece of inventory that your shopper looks at most
- Recommended vehicles with similar qualities
- New similar vehicles recently added to your lot
- Vehicles popular with others who are interested in their same primary inventory type
Unlike some of the other campaign types, the Suggested Vehicles campaign requires no action from your dealership to trigger an email. What that means is once someone meets the qualifications to receive 20/20 emails, they will start receiving Suggested Vehicle emails within 24 hours.
If that shopper comes back to your website and shop again, great. The Vehicle of Interest Algorithm gets smarter about it’s recommendations. If the shopper is opening and clicking in the emails, great. 20/20 will increase the cadence, modifying the subject lines and vehicle recommendations slightly to keep interest piqued.
If shoppers aren’t opening the emails, 20/20 still sends x1 Suggested Vehicle email a week. Your shoppers can opt out any time they’d like, but we’ve seen that consistent and relevant content moves browsers to become buyers—even if they stop opening emails for a few weeks.