In this video, you’re going to learn how to use the Prospect Engagement Weekly Report to target in-market prospects.
More of a reader? Jump to the section below.
Target In-Market Prospects
In your Prospect Engagement Weekly Report, you’ll find a list of prospects who clicked on a Foureyes email in the last week — people who returned to your virtual lot to shop!
Use this list — and the insights about prospect interests — to target your follow-up and close these opportunities.
Use ‘Reasons to Engage’ to Capture Attention
Beside each prospect’s name, you’ll see the vehicle they clicked on, along with a helpful tip-off about the inventory they viewed. These Reasons to Engage are always a great excuse to give the prospect a call.
Aaron, for example, recently clicked through an email promoting a 2011 Chevrolet Camaro with a recent price drop.
When you pick up the phone, you could say:
“Hey Aaron, I wanted to let you know about a price drop on a 2011 Chevy Camaro that I think you'd love.”
You already know he's interested, so it's a great way to kick off the conversation.
Reference the Email They Received
When in doubt, you can always reference the email the prospect received when you give them a call. You know they clicked on the email, and they know you sent it, so it’s a great way to turn your cold call into a warm one.
In this case, you could say:
“Hey Aaron, we sent you an email with a couple of used Camaros - did you see anything you liked?”
Use the Profile Page to Dig Deeper
When you've got a little extra time to go the extra mile, or you need a hand nailing down a hard-to-figure-out prospect, click through to the prospect's Profile Page.
From the Profile Page, you can view the prospect's entire browsing history on your website and find insights like browsing price range and searches for specific features.
If you're in a hurry, you can use Suggested Talk Tracks to follow-up with ease!
A Foureyes email got them back on your website, shopping your inventory. Now the Weekly Report lets you know the time is now, and tees you and your team up so you can make a move while your prospect is active. It's your targeted follow-up that will push them over the finish line!