Foureyes Prospect Engagement was designed to move buyers toward sales through automated, inventory-centric communications without sacrificing personalized content. Configure Foureyes emails to align with your sales process in the admin dashboard.
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Once emails align with your process, the next step is to customize the look, feel and content of your emails to reflect your dealership brand.
You can control:
1. Which emails are sent
What is the default?
There are 3 email campaign types, Suggested, New on Lot and Price Drop. These campaigns are all enabled as default email communication.
Price Drop emails are triggered when a vehicle the prospect is interested in is reduced by a default threshold of more than $249.
What changes can I make?
You have the option to turn each email type on or off. You can also change the Price Drop threshold to better reflect your pricing strategy.
2. Who emails are sent to
What is the default?
To build your list of subscribers, Foureyes monitors the forms and chats on your website, as well as the new leads added to your CRM. If a prospect has a valid email address and an associated Vehicle of Interest, they’ll be added automatically to your subscriber list and begin receiving emails.
By default Foureyes stops sending emails to prospects marked ‘Sold’ or ‘Do Not Contact’ in your CRM.
What changes can I make?
You can further customize who receives emails and who does not by adding additional CRM statuses to the ‘Do not send’ list.
If you use statuses like “Pending F&I” to indicate that a prospect is about to close, you may want add those statuses here. Once a prospect has been marked with a status in this list, Foureyes will stop emailing them permanently.
3. When emails are sent
What is the default?
Foureyes starts emailing your prospects one day after they become a lead to complement and enhance your team’s outreach efforts. The frequency of emails is unique to each of your leads based on their level of engagement with the emails and your website. By default, emails may be sent on any day of the week.
What changes can I make?
If you’re not open 7 days a week, you may not want emails sent on a day that you are closed. Adjust the days of the week that Foureyes sends emails to ensure your team is ready to respond when prospects engage.
If you want to give your team more time to reach out to prospects before Foureyes emails start, adjust the slider to your preference.
We recommend keeping this setting around the 1-3 day range- this is when relevant inventory recommendations and updates can make the difference between buying from you vs. your competitors.
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Once emails align with your process, the next step is to customize the look, feel and content of your emails to reflect your dealership brand.